Communication Planning and Design
Communication is the tool that allows for brands to pass information effectively and provides for the relationships that makes it all possible. We understand the power gained from the planning and designing such information. Our teams adequately do a stakeholder mapping and analysis so that messages flow with clarity and confidence.
A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication. It is a written plan that details how an organization will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.
Why develop a communication strategy?
A communication strategy guides an entire program or intervention. It sets the tone and direction so that all communication activities, products and materials work in harmony to achieve the desired change. Strategic activities and materials are more likely to promote change. A communication strategy also enables stakeholders and partners to provide input and agree upon the best way forward so that actions are unified. With an agreed-upon communication strategy, staff and partners have a map they can refer to through the various program development stages.
